SEONSAN

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A 500-Year-Old Family Brew of the Seonsan Kim Clan in Gyeongsang Province

Premium Seonsan Yakju with 500 Years of Tradition Crafted the Traditional Way, Preserving the Authentic Taste.

SEONSAN

SEONSAN is a brand that reinterprets forgotten traditions with a modern perspective, embracing the philosophy of Beopgo Changsin (法古創新)— honoring the old while creating the new—to build a sustainable business model.

  • From 1413 until 1995, SEONSAN
was the administrative district
covering what is now the Gumi area
of Gyeongsangbuk-do, Korea.
    From 1413 until 1995, SEONSAN was the administrative district covering what is now the Gumi area of Gyeongsangbuk-do, Korea.

    The name SEONSAN has been used since the reign of King Taejong of the Joseon Dynasty. It was known as a peaceful place, free from banditry and blessed with warm, welcoming community. As the birthplace of Seonsan Yakju and many distinguished scholars, including Kim Jong-jik, it earned the reputation as the cradle of Yeongnam's great figures.